Effective Date: January 21, 2026  Last Updated: January 21, 2026

Brand Hydraulics Co. ("we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.brand-hyd.com or interact with our services (collectively, the "Services"). This policy applies to all users worldwide and complies with applicable data protection laws, including the General Data Protection Regulation (GDPR) in the EU/EEA/UK, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) in the USA, and other international standards.

If you do not agree with the terms of this Privacy Policy, please do not access the Services. We may update this policy from time to time—changes will be posted here with the updated date. Continued use of the Services after changes constitutes acceptance.

1. Information We Collect

We collect information that identifies, relates to, describes, or could reasonably be linked to you ("Personal Information"). This may include:

  • Personal Identifiers: Name, email address, postal address, phone number, username, or similar identifiers.
  • Commercial Information: Purchase history, products/services considered or bought.
  • Internet/Network Activity: IP address, browser type, device information, browsing history on our site, interaction with ads.
  • Geolocation Data: Approximate location (e.g., from IP) if you enable it.
  • Sensory Data: Audio/video if you use features like calls or uploads.
  • Inferences: Preferences or profiles drawn from the above (e.g., for personalized recommendations).

We collect this directly from you (e.g., when you register, subscribe, or contact us), automatically (e.g., via cookies—see Section 7), or from third parties (e.g., analytics providers like Google Analytics, social media platforms if you log in via them).

For children under 13 (or 16 in some jurisdictions), we do not knowingly collect data without verifiable parental consent, in compliance with COPPA (USA) and GDPR.

2. How We Use Your Information

We use your Personal Information for legitimate business purposes, including:

  • Providing and improving our Services (e.g., account management, order processing).
  • Communicating with you (e.g., support, updates, newsletters if opted in).
  • Personalizing experiences (e.g., recommendations based on browsing).
  • Analytics and research (e.g., to understand user behavior).
  • Security and fraud prevention (e.g., detecting threats).
  • Legal compliance (e.g., responding to authorities).

Our lawful bases under GDPR include consent, contract performance, legitimate interests (e.g., site improvement), or legal obligations. We do not use automated decision-making that significantly affects you without safeguards.

3. Disclosure of Your Information

We may share your Personal Information with:

  • Service Providers: Third parties for hosting, payment processing, analytics (e.g., AWS, Stripe, Google—bound by contracts to protect data).
  • Affiliates: Within our corporate group.
  • Legal Requirements: If required by law, subpoena, or to protect rights/safety.
  • Business Transfers: In mergers/acquisitions.

We do not "sell" or "share" Personal Information as defined under CCPA/CPRA (e.g., for cross-context behavioral advertising) unless you opt in where required.

For international transfers (e.g., from EU to USA), we use Standard Contractual Clauses or other GDPR-approved mechanisms to ensure adequate protection.

4. Your Privacy Rights

Depending on your location, you have rights over your data:

  • Access: Request details of your Personal Information.
  • Rectification: Correct inaccuracies.
  • Erasure ("Right to be Forgotten"): Delete data under certain conditions.
  • Restriction/Objection: Limit or object to processing (e.g., for marketing).
  • Portability: Receive data in a transferable format.
  • Withdraw Consent: Anytime, without affecting prior processing.
  • Non-Discrimination: We won't penalize you for exercising rights.

CCPA/CPRA-Specific Rights (for California Residents): Know categories collected/sold/shared; delete; correct; opt out of sales/sharing/sensitive data use; limit sensitive data processing. We respond to verified requests within 45 days (extendable). No financial incentives tied to data.

GDPR-Specific Rights (for EU/EEA/UK Residents): As above, plus lodge complaints with supervisory authorities (e.g., your local Data Protection Authority).

To exercise rights, contact us at sales@brand-hyd.com or 2332 S. 25th St. Omaha, NE 68105-0069. We may verify your identity. Agents can submit on your behalf with authorization. We respond within one month (GDPR) or 45 days (CCPA), free of charge unless requests are excessive.

5. Data Retention

We retain Personal Information only as long as necessary for the purposes outlined (e.g., account data while active, plus 7 years for legal/tax reasons). When no longer needed, we securely delete or anonymize it after 120 days.

6. Security of Your Information

We use administrative, technical, and physical safeguards (e.g., encryption, firewalls, access controls) to protect data. However, no system is 100% secure—transmit at your own risk. Report suspected breaches to us immediately.

7. Cookies and Tracking Technologies

Cookies are small text files used to store small pieces of information. They are stored on your device when a website loads in your browser. These cookies help ensure that the website functions properly, enhance security, provide a better user experience, and analyze performance to identify what works and where improvements are needed. See Cookie Policy

8. Third-Party Links

Our Services may link to external sites—we're not responsible for their privacy practices. Review their policies.

9. International Users

If you're outside the USA/EU, your data may be transferred to and processed in the USA or other countries with different laws. By using our Services, you consent to this, subject to safeguards like those under GDPR.

10. Changes to This Policy

We may update this Privacy Policy from time to time without direct notice to users. Any changes will be reflected by the “Last Updated” date posted at the top of this page.

11. Contact Us

Questions? Contact at: sales@brand-hyd.com or Brand Hydraulics Co. 2332 S. 25th St, Omaha, NE 68108-0069, USA 1-402-344-4434

For complaints, contact your local authority (e.g., ICO in UK, CNIL in France).